My name is Tony Ward. I live on the beach in Shoreham-by-Sea. I have a wealth of knowledge and experience in both UX and UI design, having worked in many industries, with many teams, working across a range of platforms. I have worked for a few highly regarded iconic brands, in both corporate and smaller agency/start-up environments.
Starting my career in publishing way back when Web 1.0 was in full swing, I was always intrigued by how it would pan out in the future and how design would change with the times, traditional design then became UCD (User Centred Design) which meant that creating things for people to read or look at, then started to become things for people to use and interactively engage with.
I’ve owned a Betamax machine, a LaserDisc player, MiniDisc’s and used Zip Discs to share a maximum of 250Mb with my colleagues (I now have 256Gb on my keyring) ….. there has been lots of technology fails.
It was hard to know how the world of design would evolve moving forward into this new digital age.
Many years later, here we are. I can do 70% of my daily chores online, engaging in exceptional User Experiences, one-click check outs and next day delivery, stream the latest TV or films at the click of a button. I can talk to my radio and play one of 50 million songs simply by asking. Get a recipe in seconds, learn Japanese, see who’s knocking at the door without getting out of bed. “Design is intelligence made visible” and design is all around us, everything is designed, but few things are designed well.
I guess my point of this is to say that in this new world of UX and UI, we make people’s lives easier, save time, and to allow the user of a product ultimately happier. I get my drive from knowing that all the work that i’ve done over the years has saved millions of hours of stranger’s cherished time so that they can enjoy it offline.
As a Designer, It is important to understand why we do what we do, and what makes great design, and to me, that’s user empathy